Tag Archive for 'Sainsbury’s'

The British Supermarket: A List, or: It Doesn’t Matter WHAT You Eat, Just Where (You Buy It)

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TescoOrganic. Free range. Whole foods. Whole grain. Five-a-day.

None of that stuff matters.

Putting aside that it is, of course, all complete and unsubstantiated rubbish, the notion you are, or could ever be, measured simply on the basis of what you put into your mouth is as outdated as the idea that Linux will ever have more than two or three per cent of the desktop market share.

Eat what you like. All that really matters is where you buy it.

Consider the supermarket where you do most of your shopping. And then see where that places you on the list. This is who you are.

(NB: If you’re one of those odd people who shops around and has an even split over two or more supermarkets, you can still work out where you stand. Make a note of the number of each store as per the list above, and then average it. Round up or down and that’s where you should actually be shopping.)

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