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In the wide, wide world of blogging, there’s a strange phenomena that has started to take place over the past few weeks and months, and that is people selling their own blogs.
It struck me as a bit odd at first, because who would buy something that has been so personally shaped by another individual? What can you possibly gain by picking up a thing so ready-made, so tailored, that
- You couldn’t do yourself.
- Already has an inbuilt level of expectation, both in terms of content and style, from the people who read it.
But what the investor is buying is the established audience.
Continue reading ‘Everybody Has An Asking Price - Even Bloggers and Twitterers’
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